White Castle will soon sell their own branded house beeradmin
The next time Harold and Kumar go to White Castle, they might be able to snag a pint of White Castle Beer as well. The famous burger chain is teaming up with Weyerbacher Brewing on the new burger paired beer.
According to Weyerbacher, early pilot batches were a Kolsch, leading us to believe the launch beer will resemble the same style.
The yet-to-be-named beer is slated to be on tap at White Castle’s nearly 400 restaurants in 13-states, as well as in package at grocery stores where White Castle frozen products are sold. Additionally, states that have frozen White Castle at retail will sell the beer, bringing full distribution area to exceed the 13 states where their restaurants are found.
A spokesperson for White Castle said a timeline for the White Castle beer release has not been set. Distribution of the burger beer will be handled by Weyerbacher Brewing’s distributors.
A few other major restaurant chains have gone into the branded beer business. Last fall, IHOP brewed a very limited release beer with Keegan Ales, brewed with their famed pancake batter. I
In December, Taco Bell announced that Big City Bell, a pilsner brewed with Anheuser-Busch’s Blue Point Brewing, would be available at their New York City’s new Cantina locations.
Most recently, Hershey’s Chocolate partnered with America’s oldest brewery, Yuengling, to create Yuengling Hershey’s Chocolate Porter hitting select taps in October.
More to follow…
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