PBR Cannabis Infused Seltzer debuts in Californiaadmin
Pabst isn’t letting 2020 slow them down. Today the company unveiled Pabst Blue Ribbon Cannabis-Infused Seltzer. The new offering is labeled under newly formed company Pabst Labs.
Pabst Labs was recently founded by a group of cannabis beverage experts, as well as former Pabst employees. The company has full ownership of the product development, production, packaging, and marketing.
With cannabis laws being varied across all 50 states, California will be the only state seeing the release of the product – found in cannabis dispensaries.
Each 12-ounce can is lemon-flavored, with 4 grams of sugar, 25 calories, 5 milligrams of THC. The cannabis seltzer is non-alcoholic. It is currently Federally illegal to mix cannabis products and alcohol (in professional production). Lemon is the only flavor available at launch. Pabst Labs states other flavors are in development
“Pabst Blue Ribbon has an incredibly loyal and passionate customer base who are open to change and embracing new ideas. We’ve spent a long time creating a quality product for both new and experienced users, and believe the entry of an established brand can help kick-start the cannabis drinks category.” – Mark Faicol, Pabst Labs Brand Manager.
PBR Cannabis Infused Seltzer Seltzer available for customers in a select group of California dispensaries as well as direct to California consumers via shop.PabstLabs.com